In this section we'll look at Charity, Fundraising, and Non-Profit Event Planning, including: What is non-profit event planning? A definition of non-profit event planning with examples of different types of charity, fundraising, and non-profit events, how to become a charity / fundraising / non-profit event planner; a job description, career advice, employment information, and the pros and cons of non-profit event planning careers.
Fundraisers (aka benefits) are events where the objective is to raise money for an organization or cause. This might be achieved by one or more of the following methods:
Charity / non-profit events are, for the most part, fundraisers—although some charity / non-profit events are held for the purpose of education and awareness, rather than raising money.
For example, a charity / non-profit might hold a press launch event whereby a celebrity endorses a particular long-term fundraising initiative. No fundraising is done at the event and no tickets are sold to it, rather the objective is to communicate an on-going campaign to the media. In 2013, Beyonce launched Gucci’s new charity Chime for Change, which aims to raise and awareness for girls' and women's empowerment by sharing ‘powerful stories’ from females around the world.
Alternatively, a charity / non-profit might hold an educational or informative event, such as a meeting or conference, to discuss matters relevant to their cause. For example, Amnesty International holds an annual human rights conference in Washington DC.
While not all charity / non-profit events are necessarily fundraisers, not all fundraisers are necessarily charity events either. Non-profit organizations, such as political parties, also hold fundraisers to raise money for their campaigns.
Alternatively, individuals and foundations might hold a fundraiser to benefit a political party. In 2007 Oprah Winfrey raised $3m for Barack Obama’s election campaign by hosting a fundraising event for 1,500 people in the grounds of her California Estate.
Fundraisers and charity / non-profit events can take many different forms, one of the most common being a gala dinner or ‘ball’ consisting of a drinks reception, dinner, entertainment, speeches, auctions or raffles, and dancing. However, there are many other different types including: